Scenario-Based Strategy for TruZero: Navigating Health Trends & Regulations
Scenario-based strategic planning for non-alcoholic beverage brand navigating health trends and regulatory uncertainty.
The Challenge
Non-alcoholic beverage brands face uncertainty from health trends + changing regulations.
Our Solution
Built PESTEL analysis for regulatory and market trend assessment
Developed SWOT analysis for strategic positioning
Created scenario-based strategies for different regulatory environments
Designed flexible product, pricing, marketing, and compliance pathways
The Impact
Provided a flexible roadmap enabling TruZero to adapt to both strict-regulation health-conscious markets and body-positive relaxed-regulation markets. Ensured resilience while capitalizing on growth.
Technologies & Methods
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