
Marketing & GTM
Launching a Health-Conscious Beverage Brand
Complete go-to-market strategy for health beverage brand with $70M projected sales by 2030.
Client:Beverage Startup
Category:Marketing & GTM
The Challenge
Entering the competitive beverage industry with a non-alcoholic product line.
Our Solution
1
Developed brand positioning (premium, sustainable, transparent)
2
Defined distribution channels (Whole Foods, Publix, e-commerce, fitness partnerships)
3
Designed a growth strategy → projected $70M sales by 2030
4
Used influencer-driven campaigns to target health-conscious consumers (21–35)
The Impact
Created a scalable marketing roadmap aligned with health and wellness trends.
Technologies & Methods
Brand PositioningGo-to-MarketHealth & WellnessDistribution Strategy
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