Launching a Health-Conscious Beverage Brand
Marketing & GTM

Launching a Health-Conscious Beverage Brand

Complete go-to-market strategy for health beverage brand with $70M projected sales by 2030.

Client:Beverage Startup
Category:Marketing & GTM

The Challenge

Entering the competitive beverage industry with a non-alcoholic product line.

Our Solution

1

Developed brand positioning (premium, sustainable, transparent)

2

Defined distribution channels (Whole Foods, Publix, e-commerce, fitness partnerships)

3

Designed a growth strategy → projected $70M sales by 2030

4

Used influencer-driven campaigns to target health-conscious consumers (21–35)

The Impact

Created a scalable marketing roadmap aligned with health and wellness trends.

Technologies & Methods

Brand PositioningGo-to-MarketHealth & WellnessDistribution Strategy

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