Strategic Assessment of a Direct-to-Device Satellite Provider
Comprehensive strategic assessment using PESTEL, Porter's 5 Forces, and VRIO analysis for competitive positioning.
The Challenge
Client needed a comprehensive internal & external analysis to assess viability in a highly competitive, capital-intensive industry.
Our Solution
PESTEL + EFE Matrix to identify top external risks/opportunities
Porter's 5 Forces analysis to clarify industry attractiveness
VRIO Analysis to map internal resources to competitive advantage
SWOT + CPM benchmarking against Starlink, Lynk, Iridium
The Impact
Delivered a 2.76 EFE score, showing AST must focus on technology execution, funding, and partnerships to survive. Identified patents + direct-to-device tech as sustained advantages while flagging risks.
Technologies & Methods
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